Emirates named Official Airline of Congress to be held from March 13-15
Qatar Petroleum is Gold Sponsor; Dubai Media City is Industry Partner; CNN and Al Arabiya are International Broadcast Partners
Dubai, UAE; March 4, 2012: The International Public Relations Association – Gulf Chapter (IPRA-GC), the organiser of the 20th Public Relations World Congress (PRWC), being held in the Middle East for the first time from March 13-15 at the Grand Hyatt Dubai, today announced that Saudi Aramco and Saudi Basic Industry Corporation (SABIC) have signed up as headline Strategic Partners, with the Dubai Chamber as Diamond Sponsor for the groundbreaking event.
Emirates Airline is the Official Airline of the Congress; Qatar Petroleum comes on board as a Gold Sponsor; and CNN and Al Arabiya TV are the International Broadcast Partners. Dubai Media City, is Industry Partner of the Congress. Bates PanGulf is the Design & Advertising Partner; ASDA’A Burson-Marsteller is the Marketing & PR Partner; and Media Watch is the Media Intelligence Partner.
Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai, and in partnership with the National Media Council of the UAE, the three-day Congress (www.prwcdubai.com) will present the newest insights and trends in communications.
Addressing its core theme, ‘From the Arab Street to Wall Street, Communications in the Age of Dialogue,’ the Congress will feature a line-up of over 35 speakers from around the world, who will share their views on the changing political landscape, challenges and opportunities in the Public Relations sector, the future of the media, social media trends, and Public Relations in the Middle East.
Confirmed speakers, among others, include Malaysia’s former Deputy Prime Minister and leader of the opposition People's Justice Party, Anwar Ibrahim; British public relations guru and Chairman of Chime Communications Lord Bell; former head of Al Jazeera and co-founder of the Sharq Forum, Wadah Khanfar; General Manager of Al Arabiya TV, Abdul Rahman Al-Rashed, and Roger Fisk, who played a key ‘behind the scenes role’ in the election of US President Barack Obama.
Khalid I. Abubshait, Executive Director of Saudi Aramco Affairs, said: “Saudi Aramco has long been at the forefront of driving a professional Public Relations industry in the Middle East region. As a continually evolving sector, it is important that the newest trends are shared among industry practitioners. The Public Relations World Congress provides a unique opportunity to highlight the challenges and opportunities in Public Relations. Our support of the event underlines our commitment to promoting industry thought leaders in the communications sector.”
Samir Al-Abdrabbuh, Vice President, Corporate Communications at SABIC, said: “We believe this is a significant global platform for exchanging views, ideas and expertise related to the public relations sector, in the presence of distinctive select group of international and regional professionals in this vital field. This event is taking place at a time when the world economy is witnessing sequential and rapid changes, where communication and media relations certainly play prominent role. We are delighted to be associated with this 20th Public Relations World Congress as a Strategic Sponsor. The event, being hosted in the Middle East for the first time, is a testament to the importance that the region plays today in the global communications landscape. It also further demonstrates the region’s potential for investment and growth opportunities in the field of public relations, capitalizing on each other’s experiences and demonstrating some of SABIC’s global role in this regard.”
Rami Halawani, Marketing and Corporate Communications Director at Dubai Chamber, added: “Dubai is the hub of the Public Relations industry in the Middle East. Valued at over US$500 million, the PR industry is evolving at a fast pace. The city serves as the headquarters for global Public Relations companies and continues to attract high-caliber professionals in the communications sector. Dubai Chamber’s support of the Public Relations World Congress is in line with our focus on creating a favourable business environment and promoting Dubai as an international business hub.”
Over 500 PR professionals are expected to attend the PRWC, where they will have the opportunity to participate in Master Classes and Training Workshops, creating a compelling platform for information sharing and knowledge transfer. Registration is now open at www.prwcdubai.com.
A biennial event, the last Public Relations World Congress was held in 2010 in Lima, Peru, and attended by industry representatives from 39 countries, while the 2008 Public Relations World Congress was held in Beijing, China. In both instances, the event brought significant media and industry attention to the host country, with the world's foremost communications professionals and media experts attending the sessions. The first Congress was held in Brussels, Belgium, in 1955.